Michael Bruny
A dynamic problem solver with experience in people management, employer branding, entrepreneurship and digital marketing.
Expertise
Problem
Solving
Content
Creation
Community
Building
Training and Workshop Facilitation
Employee
Advocacy
Project
Management
Process Improvement
Corporate EXPERIENCE
Babson College
Manager, Employee Engagement & Employer Branding 2023 - Present
Responsible for all things related to employee experience / engagement including onboarding, employee resource groups (ERGs) and offboarding. Also responsible for the development and deployment of our employee value proposition (EVP).
Babson College
Employer Brand Strategist | Learning & Development Specialist
April 2019 - Present
Responsible for all things related to the employee experience from Candidacy to when they leave the common. It's my responsibility to continually examine and improve the experience.
Developed and delivered Babson’s first Human Resources Intranet
Introduced department to the project management tool, Trello, and used it to design a content creation and approval process flow
Restructured the employee onboarding process to increase automation and eliminate waste
Babson College
Digital Content Manager | Community Manager 2016 - 2019
Responsible for creating and implementing digital strategy to increase awareness of our Open Enrollment programs. Build and manage community of international entrepreneurship educators.
- Created and managed monthly paid social media strategy for $24000 budget.
- Improved several processes including webinar delivery, membership account activation and social media analytics.
- Designed and implemented a website with lead generation as a primary focus.
- Created email automation series process.
Intel Corporation
Program Manager | Employee Brand Ambassador 2013 - 2014
Responsible for helping to humanize the Intel brand through internal and external communication.
- Generated over 130,000 original views and over 1000 social interactions through a 4-week employee advocacy social media beta program.
- Transformed the ambassadors from individual performers into a unified team supporting a unified mission by creating and implementing a community engagement strategy.
- Increased brand alignment with the corporate strategy at a local manufacturing facility through intranet content and informational meetings.
- Amplified Intel’s involvement in the tablet market by creating original content and sharing curated content on social media channels for the award winning Intel Tablet Smart Squad team.
Intel Massachusetts
Operations Manager 2005 - 2013
Effectively led a team of 20 semiconductor manufacturing technicians. Created and managed projects to increase engagement and retention of Massachusetts’s employees.
- Co-created, lead and later restructured a cross-functional team designed to open dialogue between the various employee levels from technicians to senior management. The end result was a breakdown of silos and over 100 experiments put in place for the site within a one-year period.
- Created and codified a team development program to increase employee engagement called Geese Leadership. The program was based on interviewing team members, running experiments and using the results to create team norms.
- Used Lean manufacturing principles, continuously reviewed department’s efficiency and conducted training sessions and Kaizen events in an effort to reduce defects, eliminate waste and improve processes.
Intel Massachusetts
Human Resource Business Partner – Temporary Rotation 2012
Served as the Human Resource point of contact for Operation Managers and Manufacturing Technicians. Managed projects in change management and employee engagement.
- Created programs that resulted in a 20% increase in annual Organization Health Survey.
- Conducted research, created and presented a change management program to senior leadership and managers across the site during a redeployment period.
- Conducted confidential investigations, communicated and coordinated a site wide voluntary separation program and coached managers on policies and employee issues.
Served as the site representative on a corporate wide Veteran’s program to ease the transition from the military to civilian life.
Entrepreneurial experience
Social Media Examiner
Director, Attendee Engagement – Seasonal Conference 2013 - 2018
Responsible for all aspects of attendee engagement and connection from strategy to execution at Social Media Marketing World Conference.
- Created a conference networking strategy that helped hundreds of attendees make meaningful connections by conducting surveys, analyzing the results and building programs based on gathered data and insights.
- Created digital content to educate attendees about conference networking.
- Managed creation of objectives, work breakdown schedules and assigning personnel
Run the Point Enterprises
Creative Consultant, Freelance 2013 - 2016
Responsible for creation and execution of projects for various clients.
- Brand Inside a Brand: Created a blog and podcast focused on helping employers teach their employees how to build a personal brand to enhance their Employee Advocacy program.
- Hashtags to Handshakes (The New Art of Conference Networking): Created a video interviewing series with conference organizers, created a program used to help enhance attendee engagement and preparation for making meaningful connections at conferences. Created, "The Conference Networking Report."
- No More Reasonable Doubt: Created a niche podcast with over 500 monthly listeners focused on empowering young professionals of color to have more impact at work.
- SocialMediaThon.Org for charity: water, “10K on 10/1”: Recruited a team and leveraged the power of digital marketing to create a 24 hour Google Hangout event that raised over $10,000 in 8 weeks.
- HipHopAffirmations.Com: published a book that sold thousands of companies, a blog and speaker series designed to use hip hop lyrics as a form of personal and professional development for young professionals and students.
Ethnic Online: New England's Magazine for Ethnic Professionals
Senior Contributing Writer 2008 - 2012
Create fresh content on a monthly basis designed to engage the online community in meaningful topics that directly impacted our readership.
- Authored 10 feature articles on various topics of importance from education to health tips
- Conducted interviews of various community members including recording artist, military personnel and entrepreneurs
- Field writer for various community events including Wyclef Jean’s Haiti fundraiser and President Obama’s 2011 visit to Boston.
TESTIMONIALS
What Others Have To Say About My Work
Sabrina Stoffregen
Global Brand Strategy Manager
Intel Corporation
Mike is the truest form of a brand ambassador. As the Intel Ambassador community manager, he engaged and inspired a group of 300+ global employee ambassadors.
He is genuine and authentic in his approach and role models the characteristics of our brand ambassadors through a pioneering spirit, innovation, collaboration, passion, and commitment.
Phil Mershon
Director of Events
Social Media Examiner
I thoroughly enjoyed working with Ambassador Bruny on our recent Social Media Marketing World conference. He managed many facets of our in person networking and helped make this a memorable networking experience for many.
Mike is the consummate professional and takes his work very seriously. He delivers on his promises and goes above and beyond to deliver value even when not asked or expected. I highly recommend him for your next in person conference (as long as it doesn't compete with ours!).
Pam Slim
Speaker, Author, Biz Strategist
PamelaSlim.Com
I hired Michael to be the ambassador for my Body of Work Live conference in Phoenix, Arizona. I wanted the participants to feel welcome, supported and prepared to do great work during the conference.
Michael was amazing in his role. He organized and managed all the pre-during and post-conference events. He reached out to new participants and made them feel welcome. He created a strong, positive culture before the conference even started.
I got amazing feedback and praise from those who had interacted with Michael, and consider his role to be a critical part of the success of my event.
I recommend him with great enthusiasm, full endorsement and without any reservation to small businesses, companies and individuals who want a truly warm, classy and professional brand ambassador.
Sylvia Salazar
Creative Marketing
Intel Corporation
Before Mike, I'd never met someone who could create such an AMAZING and long lasting 1st, 2nd, 3rd... impressions. He is truly an ambassador for the importance of branding yourself.
He is an extremely interesting person, with great values and unique views and opinions on so many different aspects that it is very hard not to want to pick his brain all the time.
He brings such an authentic and honest feeling to what he does, with such great attitude that you either want to:a) work for him b) work WITH him or c) do your own work and make him proud somehow
Candice Staples
Higher Education Professional
Trinity College
The Consortium on High Achievement and Success hired Michael to facilitate a session on networking for our Black and Latino Males Conference. Mr. Bruny not only made networking a tangible "thing" for students, he made it fun by removing the stiff stigma attached to it. He also used hip-hop lyrics to discuss personal branding. One of the most innovative presentations I've ever seen.
The students enjoyed that Mr. Bruny encouraged them to remain true to who they are.
Teryne Alexander
HR Associate
Massachusetts Port Authority
I attended a session Mike taught at the YPN Leadership Development Conference at UMASS Boston.
He talked about Personal Branding and I found his insights to be extremely valuable. He demonstrated a high level of expertise and his presentation was clear and immediately actionable and he was sensitive to others who did not have the online visual.
In addition, his style was open and inviting to questions (and he expressed appreciation for them) and willingly gave his time to responding to questions thoroughly.
Mike is extremely enthusiastic about his work which is infectious. I certainly would recommend him for any training on this subject.
Affiliation
Forbes Coaches Council
Founding Member
Invitation only community for business and career coaches
The Young Entrepreneur Council (YEC)
Member
The Young Entrepreneur Council (YEC) provides its members with access to tools, mentorship, community and educational resources that support each stage of their business’s development and growth. Our organization promotes entrepreneurship as a solution to youth unemployment and underemployment.
EDUCATION / TRAINING
Babson College
Master of Business Administration
December 2018
Hartwick College
Bachelor of Arts, Psychology
University of Massachusetts, Amherst
Master of Science in Management (Concentration in Sports)
Duarte Academy
Visual Story 2015
Learned the elements of creating a visually pleasing presentation
Seth Godin
Summer Agenda Session 2014
1 of 15 participants selected out of over 500 applicants to participate in a week long program with Seth Godin where we focused on our individual projects.
Hubspot
Inbound Marketing basics 2015-2016
Coaches Training Institute (CTI)
10 month leadership program 2010
Coaches Training Institute (CTI)
Co-Active Coaching Certification Program (2009)
The Partnership, Inc.
Leaders of color program 2006
Let's Connect
Email
LinkedIn
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